TOP-6 projects | Alex Zolotukhin, Product Designer

case • 5 min

TOP-6 projects

Quick case study with metrics: conversions, requests, engagement. Showing the websites I’ve designed and sharing the results. All achievements are due to research and deep dive into the task

01

UX/UI

Interview

Benchmarking

Content

HTML

CSS

Shestakov House

Introduced a new product: ready-made houses for self-assembly. Helped to form an offer for clients at the start of the company, when there are no materials and nothing is ready yet. The site generated +250 orders in the very first month  shestakov-dom.com

+1580

customer orders during 1 year

1:56 мин.

average time on website with ad traffic

PKB REM

A general contractor in the energy sector with revenues of 1 billion rubles/year and 100+ team members. Designs the most complex facilities: "Nord Stream", "Baikonur", power lines and power plants all over Russia and CIS. Clients: Rosseti, Gazprom, Russian Railways, Rosatom.

I designed the website, increased engagement and showed the company’s modern approach. I solved the «tangle of services» and standardized service descriptions. I supported the company’s credibility with facts: I organized corporate client testimonials and published research papers from team members  pkb-rem.ru

+55%

average time on website, 9 months data

×2 раза

increased views services and contact pages

+40%

return rate of website visitors

Smart Clean

A cleaning service with incredibly high ratings. I launched the site, figured out how to speed up the cost calculation, and clearly showed you may entrust your sofa for the company. In the first month, the site attracted +48 requests, without advertising  chistimsumom.ru

+25%

customer orders increase during 8 months

×3 раза

increased average time on website

+130%

search traffic increase

Zhumadi

Assembly of customized KamAZ trucks for 320 million rubles/year. Trucking companies from all over Russia assemble vehicles in Zhumadi. The company’s YouTube channel has 180 million views. I created the website, helped to show the variety of vehicles and make a convenient form of kit assembly  zhumadi.info

+1120

customer orders during 2.5 year

18%

order convertion, search traffic

×2,6

failure rate decrease on mobile phones

Rusnik Polimer

The largest supplier of machines for assembling plastic windows with an income of 180 million roubles/year. There are very few clients in this niche, so every client is very important. I created a website, helped to bypass unofficial competitors and show exclusive conditions.

The site consistently attracts 30 requests each month. According to Yandex, the site has 2 times higher return rate than the market average  truspacer.su

+1430

customer orders during 4 year

TOP-1

key relevant searches in Yandex

×5

increase Google and Yandex traffic

SClimate

Studied the entire air conditioner market and created the most user-friendly catalog with human descriptions. For 20 years it was a team of workers in a small town. During 2 years of work with me, the company grew to 13 members of staff, opened a 2nd office in Ekaterinburg and started working with large organizations  sklimat.su

+830

customer orders during 6 months

20%

free search traffic, no ads

3:30 min.

average time on website (that's a lot!)

More Cases

01

UX/UI

Research

JTBD

+4

+5

Customer feedback interface + MVP

Achieved a transaction cost decrease. Simplified onboarding by 2 times. Accelerated the solution of key tasks in the interface by 35%

Read case

01

UX/UI

Research

JTBD

+3

+4

Client service interface with CR 82%

My service to communicate with client. Helps to sell design, lead projects and speeds up the production of offers by 2 times

Read case

UX/UI

Interview

JTBD

Content

+1

+2

Interregional Legal Bureau website

A high traffic project with hundreds pages. Reduced the customer journey to the request by 60%, designed +15 pages

Read case

01

UX/UI

Intervie

Content

+2

+3

TOP 6 projects: quick case with metrics

Showing websites I’ve designed and sharing the numbers: conversions, requests, engagement + good interface design

Read case

All projects (63)

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© 2019–2025 Alex Zolotukhin

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